Amazon is setting itself for podcast domination up to compete against Spotify
You already may have introduced with Wondery, one of the last significant independent podcast networks. Amazon might soon own this podcast platform, Wondery.
Recently, the companies announced an acquisition deal, finishing speculation about who may in the long run purchase the network, which is most notable for genuine true crime podcasts such as Dirty John.
Sony and Apple were Additionally reported to have discussed at least a potential buy.Although, previous reports from The Wall Street Journal and Bloomberg recommended and said that Wondery’s worth was around $300 million, however Amazon didn’t uncover the procurement cost yet. In the year 2020, Amazon Music launched podcast support in September, after the Wondery purchase, it would be technically part of Amazon Music.
If simply because it sets Amazon up to more readily compete against Spotify, the acquisition is an outstanding one which has been gaining networks and select abilityfor longer than a year. Amazon says this Wondery deal doesn’t change existing shows — they’ll actually be available through a variety of suppliers.
However, Amazon says that it trusts purchasing Wondery will quicken the growth and advancement of digital broadcasts or podcasts by bringing hosts, makers, and vivid experiences to much more audience as listeners across the world.
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According to Ben Mullin, Wall Stree